Today’s consumer sees the online experience as simply “the experience,” but the offline experience is equally crucial. In my Coaching Tip this week I’ll show you how to deliver the best possible on and offline experience the customer can have with you and your brand.
First, I’ll help you understand the things that happen online when consumers interact with you there. A lot depends on what kinds of analytics tools you use, how consistent you are with presenting new emails and content, and how you use statistics and reports.
In reality, offline is where the money is made because that’s where you learn why specific things are happening. I’ll show you how to discover who’s actively looking for properties and why, and I’ll detail how to build a better buyer hit list and why it matters.
Great agents review their buyer hit list every day. There’s no doubt that buyers who are most urgent will pay the highest sale price. Shaping the on and offline experience is not just an art, it’s also a science you need to learn to produce a better call list.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.