We’re seeing the dawning of a new era that is fundamentally changing the way we work. In this week’s Coaching Tip I’ll show you how you can offer convenience, reliability, performance, and an ability to make it easy for your customers.
The last decade began an era of convenience. We experienced an “Uberfication” that allowed us to press a button and have things turn up. Now in 2020 convenience is simply expected, so that if something isn’t convenient we don’t use it.
We’re also moving towards safety and performance in everything we do. You’ll be expected to do exactly what you say, so you need to adapt your pitch to clearly define what you can do for your customer to get them sold.
We know that one customer served well leads to the next one, so you’ve got to be able to demonstrate your level of performance in this market regardless of the conditions of the day. I’ll give you examples of ways to do this definitively.
This is the dawning of a new era and a powerful time of fundamental changes. You’ll need to know what to do next at every turn. Now more than ever you’ve got to adapt what you’re doing inside of your listing presentations so you can win more business more often.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.