We have real-world interactions and digital interactions, and in this Coaching Tip, I’ll show you the importance of digital intent, because knowing what’s happening with digital will make you more powerful in reaching your customers in the real world.
Tag Archives: usps
Fast Pace Ep 12 – Driving USPs
In this episode, Dean Mackie and Josh Phegan talk about driving USPs. Josh begins discussion of unique selling propositions by defining what they are and pointing to the ways that businesses fail to fully support them. Dean weighs in with customer impressions and USP approaches that really stand out. Josh adds the need to find the one thing consumers will respond to and do that. Get clear on your unique components and use them.