Strategy, Measure, Adjust

If you expect to be successful you’ve got to go out there and do it. But where do you start? In this Coaching Tip, I’ll explain how the strategy, measure, adjust formula works and why you need to do it to ensure your success.

You may have chosen a strategy and put it in play, yet two weeks later nothing has changed. The strategy isn’t the problem, though, if you’ve failed to put measurement in play. If there’s no measurement you can’t adjust.

For example, when you make a phone call you want it to lead to an appointment or to the customer’s permission to continue the relationship. I’ll give you dialogue to create a need for them to make an appointment rather than trying to force that to happen.

As an agent, you have to know what you want to do and how to get the result you need. It’s the strategy, measure, adjust formula that actually builds momentum for your business. Get that in play and you change the game.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

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