Right now, people have significant equity on properties they own. In this Coaching Tip, I’ll help you with finding latent demand for properties that were not transacted during the pandemic and buyers who’ve had an equity event during that time.
These people may not be actively looking for properties, but they would probably do a transaction if you were to find them something to buy. I’ll show you the skill of finding people with the capacity to do that when the market changes.
It’s about asking the right questions and having great game-changing dialogue. I’ll give you some examples you can use and a few key questions that will create real buyers today who will then qualify to be future sellers.
Finding latent demand is what great agents do. Take action now. Don’t rely on marketing. Build a business where you know the people who need to do a transaction, and build reliable relationships with them that matter.