The most important thing is to get clear about doing the core of what great agents do. This Coaching Tip will focus on the basic core skills you must have if you want to be exceptional as an agent.
One of the most important things is knowing who you need to contact whenever you list a property. I’ll tell you what the best agents do for their customers and why offering early advice really makes the difference in earning customer loyalty.
It’s easy to do a just listed DL or send an email, but there’s no real relationship if that’s all you’re doing. People have to see an advantage to being your customer before they’ll give you their loyalty, and loyalty is key.
Understanding what you do, when you do it and why you do it is the foundation for building your core skills. You’re here to enable your customers to buy the property, to sell their own, and to make better decisions. Get serious about what you do and move toward mastery.