Market intel is the big opportunity, but it’s how you use it that makes it work. In this Coaching Tip, I’ll help you find your angle by sharpening up on your market knowledge so you can help the customer make the right decision today.
Markets are driven by fear and opportunity. When you see something in the media that could impact the future sale of a property, then you need to find your angle. I’ll tell you how to use our tool, The Edit, inside of your Josh Phegan Digital membership to help you do that.
The Edit is a collection of the best major news stories from across all our lead sources. It allows you to be more powerful as an agent when you’re having those pivotal client conversations, and steer the discussion in a favourable direction.
Using market intel to find your angle allows you to give people a reason to buy, sell or lease a property today. Stop thinking about what you need and start thinking about what the customer needs. That’s the mindset that will make you a truly great agent.