Ep 223 – Fear of the Competition? Or winning with your USP?

In this High-Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips ask, are you pitching to customers or competitors? Alex weighs in on whether agents react more to what competitors might be doing, or to how we can solve customers’ problems. Josh suggests that agents tend to ask for feedback at all the wrong times, and tells how his own company conducts feedback calls. He also relates how to use this information to adapt your pitch, and to understand how your unique proposition actually fixes the customer’s problem.

Josh notes that a great agent understands client needs. Alex outlines reasons why a customer would choose to use him beyond just the numbers. He also tells how to be resilient by always having leads, and to keep going whether you list or miss the client.

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