Your most Important Marketing Tool

Taking care of your customer’s needs is the most important marketing tool you can employ. There’s no competition when you’re the best, and in my Coaching Tip today I’ll show you how to get referrals from satisfied clients by being their best agent.

Cold calling and knocking on doors is harder work and more time consuming than simply providing great service to every client whose property you list. Focus on getting the property prepped and sold quickly, but don’t stop there. Follow up with call-backs at intervals after the sale and make sure your clients feel well taken care of. Every satisfied customer represents at least two future referrals.

Learn to anticipate your customer’s needs before they even know they need you. Start taking care of those details for them right away. Be there to help them with things like insurance, utilities, and mail redirection. Show them you care by delivering six-star service, going above and beyond, and doing what you say you’ll do. Be their trusted advisor and friend in the business and they’ll tell their friends and family good things about you.

Putting yourself in your customer’s place and being there for them really is your best marketing tool and will establish you as the great real estate agent you want to be.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

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