In today’s market, you can list it, but can you sell it? Before, you could often sell a property in just a few days, but things have changed. In my Coaching Tip today, I’ll show you how to change your process, find buyers, and run a great campaign.
The first key is making the right buyer match. I’ll explain how to do that by looking at similar properties you’ve sold over the past several months, and I’ll tell you how to make prospecting calls based on what happened with those properties.
I’ll give you rules of engagement with timeframes for appointments and offers and show you how to manage campaigns logically rather than emotionally. And I’ll show you how you can use a tape measure to create a sense of urgency with prospective buyers.
Hope is not a strategy. You’ve got to have a plan so you can show your sellers exactly what you’re going to do to list it and sell it. Then if the market doesn’t perform, they can’t blame you because they’ll know you’ve done everything possible to sell their home.