Where Does the Customer Hang Out?

Knowing just one key thing will maximise your exposure to your audience and potential customers every day. In my Coaching Tip today I’ll answer the question, “Where does the customer hang out before they need you?” This knowledge will change the way that you prospect.

Of course, your customers will be showing up at open for inspections and auctions, as well as inquiring online. Opens are a major lead source and you should do as many as possible on Saturday mornings. The reason is that this is where you’ll meet people who have trade-ins and also investors with investment properties.

You want to get these people into your database, but especially make sure you find out where they live. It’s this critical detail that allows you to become relevant to the client. You do this by letting them know when there are new listings and sales in their area. It only takes a simple question that I’ll give you in my Coaching Tip to get your marketing in front of potentially 500 new customers every month.

Also, attend auctions that other agents in your office are handling. You’ll meet buyers who are active in the marketplace, have better conversations around what’s happening, and identify the people who are genuinely interested in buying and selling. You also want to deal with your online inquiries in a timely manner. Online consumers are looking for agents who are responsive and informative in answering their questions. Follow up with emails that address property inquiries you receive over a week and that alert them when the property is sold.

Where do your customers hang out before they need you, and what can you do to anticipate their needs and serve them better? Answering these questions will help you tighten your process and make you a much better agent.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.