Fear of Price Reductions

Pricing a property is critically important to get the momentum you need to sell it. In my Coaching Tip today we’ll face your fear of price reductions by understanding why they happen, and I’ll show you how to make the pricing work for your market dynamics. Price reductions happen. Whether it’s changing market conditions, or […]

Ep 133 — What to Do When the Marketing Stops Working

In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips talk about what to do when the marketing stops working. Alex notes the current slow market in Sydney and describes some things he’s doing to generate leads. Josh describes the difference between transactional agents and those who focus on building relationships, […]

How to Charge More

You can focus on the competition, or you can focus on the customer. One of them will pay your invoice, and it isn’t the competitor. Our industry is obsessed with what the competition is doing. We still follow what others do, and if someone breaks the mould, we wait and watch, if it looks successful we replicate it fast.

What’s the Job You Get Done?

As your business scales you’re in danger of treating your customer experience like a transaction. In my Coaching Tip today I want you to ask yourself, what’s the job you get done? I’ll show you the warning signs that you might not be effectively dealing with your clients’ human issues during the course of selling […]

Keep It Simple

Instead of getting distracted over what you think you’re supposed to do, let’s get clear about what you actually should do deliver the results your client needs. In my Coaching Tip today I’ll show you how to keep it simple to get more results for more customers. Too many agents today are looking too hard […]

Understanding What the Customer Wants

Being a great agent isn’t just about selling the house. Today my Coaching Tip is all about understanding what the customer wants, because you need to alleviate the challenges the customer is facing and do the job the customer is actually trying to get done. Let me give you an example from a recent listing […]

Ep 125 – Dealing With Absentee Owners

In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips discuss dealing with absentee owners. Alex tells how he maintains communications with owners he may only rarely meet face to face if at all. He stresses that people who are not in the area need more frequent and detailed information from […]