Tag Archives: Vendor Management

There are effectively six key database categories that you’ll work: Buyers Potential sellers Market appraisals Current clients Past clients Referrals If you think about your database, it’s effectively a little bit like an hourglass in its shape. You’re always going to have a lot of buyers that you funnel through your system, and you sort […]

We are now at the final video of our four part series about the most important practices you need to maintain inside of your business. In this closing video we focus on continuity. Continuity describes the movement that begins with the customer’s purchase or other transaction with you, and follows through with the way you […]

In most businesses, the place where agents lose most of their clients, from a marketing point of view, is between engagement and conversion. The reason this happens is that they stop asking questions and stop thinking from the customer’s perspective. A great example of this occurs when agents give potential clients an idea of what […]

In recent weeks we have talked about the number of calls you might make, the number of connections you might get, and the number of appointments you might book. If you are busy with activity you will find that most consumers are raising lots of objections. Sometimes these objections are so good we don’t even […]

A lot of people copy what their competitors do. Every week most agents send out a buyer update email with a list of OFI’s, new properties to the market, etc. Over time that list builds and builds and you are never really sure if anyone is reading the email or not. It is time to […]

As a real estate agent, you have two different types of people that you get to work with. The first one is the people that you already know, made up of past market appraisals, buyers, past clients, etc. The second group of people are those that you want to get to know, these are potential […]