You can’t sell if your client can’t buy, so one of your most important steps in any transaction is buyer qualification. This needs to happen early in the game so you don’t waste time and resources on a dead-end pursuit. If you’re driven, you may meet 300+ potential buyers in a weekend of open for […]
Tag Archives: Vendor Management
Why You Need to Automate Your Marketing
One of the most important topics for your real estate business is how to utilise the categories in your database for effective automated marketing. This entails targeted, scheduled marketing campaigns to buyers, potential sellers, market appraisals, past clients and key referrers. No matter what the market is doing, you always need to be marketing. Automating […]
What Clients Really Want
As real estate agents we are professionals at knowing where a customer plans to move, when they need to be there, and how to make that happen. However, we rarely get at the true core of the process. Basically we provide a solution for finding places for people to live. To be really effective, though, […]
Expanding Your Business Processes
When you begin to understand your business processes more completely, you can realize much greater success in the way you execute them. This is what our Coaching Tips email series is all about. You know your database is central to doing business, but you may not be as actively engaged with it as you could […]
Recognising the Four-Dimensional Client
When considering client categories inside your database, keep in mind that some individual clients actually belong in more than one category. What this implies is that your business should address them according to every area of the market where they are active, from sales to property management. Let’s say you have a client who is […]
The Importance Of The Qualifying Process
One of the most important skills in real estate is the ability to qualify clients. You need to know each client’s experience in real estate, their level of involvement, and their reasons for buying or selling right now. A lot of agents fail to ask the proper questions to get them the vital information they […]
What does your database look like?
Your database is one of the most vital elements inside of your business. Whether you have been in the industry for 30 years or are just starting out, understanding how to categorise and evaluate your lists of buyers, sellers and clients can really maximize the growth of your business. The largest category in your database […]
What does your database look like?
Your database is one of the most vital elements inside of your business. Whether you have been in the industry for 30 years or are just starting out, understanding how to categorise and evaluate your lists of buyers, sellers and clients can really maximize the growth of your business. The largest category in your database […]
How to work with multiple offers
Today we’re going to talk about multiple offers. Sometimes inside of your real estate career the market can just shift, and within minutes you move into a position where you’ve got multiple offers on a property. One of the most challenging things for agent is that when those multiple offers start happening, many don’t know […]
Do you use the 7-2-2 rule?
Hi there, and welcome to this week’s coaching tip. Today we’re going to talk about an incredible rule around seller management called the 7-2-2 rule. Dean Mackie from our first Headstrong series taught this to me. He said that if a property that is on the market has had seven inspections, has been on the […]