There will always be fee cutters competing against you, but you can overcome them by simply offering a better value. In this Coaching Tip I’ll tell you about differentiating yourself in the marketplace so your customers will gladly pay you what you’re worth. It’s the worst feeling if you cut your fee to match an […]
Tag Archives: Listing Presentations
Ep 41 — Cold Appraisals vs. Ready to Go Appraisals
In today’s High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips discuss ways to handle cold appraisals and those that are ready to go. Alexander begins with progressing clients by asking the right questions, and Josh lists some important questions. This leads into a discussion of knowing reasons why people buy and […]
Ep 35 — When a Property Sale is Off Track
Today’s High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on getting properties sold in today’s evolving marketplace. Alexander emphasises knowing your process and communicating clearly with your vendors about what is happening. Josh advises setting expectations right from the listing presentation. Both agree the vendor relationship and initial buyer experience […]
Ep 31 — The Structure Inside the Listing Presentation
In this High Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips focus on the purpose and philosophy behind an effective listing presentation. Alexander describes the three aspects of a listing presentation and emphasises asking the right questions. They discuss initial contact with a potential vendor, planning the meeting, and dealing with unexpected […]
Ep 18 – Differentiation
This High Performance Podcast for Real Estate Agents presents Josh Phegan and Alexander Phillips on how to differentiate yourself from your competition. Alexander begins with reasons why competition is secondary to keeping current with past clients, and Josh adds the importance of prospecting daily. They continue with keeping focused on what the client wants and […]
How to be Different
The best way to top your competition is to forget about them. This Coaching Tip is about differentiation, and I’ll be showing you how the path to rapid business growth is through focusing on what your customers want, not how big your competitor’s signboards are. Too many agents are working hard to try to top […]
Market Appraisal vs Listing Presentation
A market appraisal is not a listing presentation, and if you make the mistake of treating it as such you will drive customers away. However, done properly the market appraisal leads directly into a listing and sale. Often the first step to building a lasting relationship with a client is a market appraisal on their […]
Fee Defence
Setting your fee is one of your most basic decisions for your business, and is often the hardest. This task is complicated further when your competition includes fee discounters. Clients will often ask you why you charge more than another agent they have spoken with. You need to be clear about why you charge the […]
Becoming a great Lister
A lot of agents like to have a structured listing presentation that they can step through without having to think about it. However, the point of the listing presentation is to communicate with your clients about what you will do for their unique needs that your competition won’t. They need to know how marketing, pricing, […]
The Pitch
What it takes to be a great lister in real estate is the ability to focus on your client’s needs and fears, and to resolve those issues for them. You address these concerns during your listing presentation, and you take as much or as little time as is necessary to do so. Your most important […]