There are actually two kinds of marketing you need to know how to do well: property marketing and agent marketing. In today’s Coaching Tip video, Josh Phegan will be talking with Matt Hayson of Cobden & Hayson about getting results with both.
Most agents already know how to do effective property marketing, which focuses on presenting the property itself in an attractive manner. This includes photography, video, floor plans and written copy that involves the customer personally and emotionally with the property. Agent marketing should also be part of your property marketing as it is actually more important to your business overall.
Agent marketing is about promoting your business as a brand. You may be presenting a specific property, but also include an emphasis on your agency’s handling of it. You should also be directly presenting your agency regularly and consistently throughout the marketing calendar to keep your name and business fresh in clients’ minds. Consider that past appraisals and clients are not often targeted for continued marketing, but they have been proven to be a valuable source of new business for you. Also look beyond traditional email distribution to options such as direct mail newsletters and online videos that demonstrate your knowledge and effectiveness as well as offering accessible information to previous and potential customers.
It is consistency and currency, plus a solid marketing plan for both property and agent marketing, which will put you in the forefront with your real estate business.