Simple Scales

You’ll build a great real estate career if you design your business from the start as though you’re already doing incredible numbers of deals. In my Coaching Tip this week I’ll show you the concept of simple scales, which means that the simpler it is to run your business, the easier it is to scale.

Building a big business requires putting systems in place that simplify what you do. When you’re just starting out 30 deals a year might seem like a lot. But if you work right now as though you’re doing 60 deals a year, it will change the way you run your business. You’ll learn to do 30-minute open for inspections and 10-minute vendor reports – you’ll simplify your business in order to get results.

A lot of agents consider their database to be their major lead source, but it’s really just the storage unit for those leads. Where did all those people inside of your database come from? Start weighing how many leads you get from buyer inquiries, past clients, people you already know, and people who come to open for inspections, as well as your social media sites. Discover where your greatest numbers of leads are actually coming from and spend most of your prospecting time supporting those activities.

Now, how you use those leads will determine the amount of business you can generate. Again, this is based on simple activities. For example, I send out these Coaching Tips every week and do a daily email. We make 50 connected phone calls every day, and we do podcasts regularly. But my number one staple is being great onstage. That means being great every time I’m in front of a client as much as being in front of an audience. For you, it means being good at what you do as an agent.

To achieve simple scales, learn to simplify the way you do business so that everything you do is consistent, reliable, efficient, and doable for everyone inside of your organisation, no matter how much business you’re doing.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.