Gerard Gray

Welcome to The Black & White Interviews, a Josh Phegan initiative to showcase the top agents we work within Australia, New Zealand, the UK and the USA. Our next Black & White interview series will feature Gerard Gray, OIEC of Dickens Real Estate.

  • Started in Real Estate in 2004
  • Most number of sales completed in a year is 70 and works with just a PA
  • 100% private sales
  • Average days on market is 60
  • 50% market share of Bright and surrounding suburbs
  • Overcoming challenges: I think most challenges are mental, so its great to have sounding boards, sometimes you just need to get a few things off your chest and move on quickly. I have my daily affirmations and try not to dwell on anything for more than a few minutes.

We wanted the opportunity to showcase the top agents we get to work with and share their secrets and insights of how they have become exceptional agents in their marketplace and made their way to the top. Each month we will feature a new agent. The full-length version of these interviews will be available exclusively to Josh Phegan Members, giving you a great opportunity to learn and grow from the top agents and their strategies for becoming million dollar agents.

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Georgia Cleary

Welcome to The Black & White Interviews, a Josh Phegan initiative to showcase the top agents we work within Australia, New Zealand, the UK and the USA. Our next Black & White interview series will feature Georgia Cleary, from BradfieldCleary.

  • Began her career in 1990
  • Core market Woollahra/Edgecliff/Paddington/Darling Point/Double Bay
  • 99% of properties going to Auction
  • Average days on market is 26
  • Transactions per year 50-55
  • Advice for new agents: Persistence is key, Be prepared to back up every day! Be honest and straightforward in your dealings with people. Turn up on time prepared. Return the calls/answer the phone. Every day is a new day!
  • Overcoming challenges: By being prepared to change with the times, continue to improve my skills and increase my learning. You never know it all when people are involved.

We wanted the opportunity to showcase the top agents we get to work with and share their secrets and insights of how they have become exceptional agents in their marketplace and made their way to the top. Each month we will feature a new agent.

The full-length version of these interviews will be available exclusively to Josh Phegan Members, giving you a great opportunity to learn and grow from the top agents and their strategies for becoming million dollar agents.

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Catherine Dixon

Welcome to The Black & White Interviews, a Josh Phegan initiative to showcase the top agents we work within Australia, New Zealand, the UK and the USA. Our next Black & White interview series will feature Catherine Dixon, Director of Phillips Pantzer Donnelley.

  • Director of Phillips Pantzer Donnelley
  • Began her career in 2008
  • Core market Paddington
  • 99% of properties going to Auction
  • Average days on market is 23
  • Ranked #47 Agent in Australia by REB (2017), Ranked #11 Female Agent in Australia by REB (2017), Ranked #1 Agent in Paddington by RMA (2017)
  • Advice for new agents: Get an education before going into real estate (or do it part-time in the early years as it will give you a far better chance to get listings when you are unknown.) Later on, it will give you a breadth of knowledge to draw upon and to deal with various scenarios in this difficult job. Work with people whose business is built on substance rather than style – I realised that without exception, all of the offices and agents at the top just concentrated on listing and selling.
  • Overcoming challenges: I have simplified processes – This is particularly so now that I have moved to PPD and can replicate the systems of the super sellers that are already in place, I have found that it has made the job less stressful and so more enjoyable. ensuring that I am as fit physically and mentally as possible. I think it is impossible to work the hours and in the intense headspace, we do year after year without being fit.

We wanted the opportunity to showcase the top agents we get to work with and share their secrets and insights of how they have become exceptional agents in their marketplace and made their way to the top. Each month we will feature a new agent. The full-length version of these interviews will be available exclusively to Josh Phegan Members, giving you a great opportunity to learn and grow from the top agents and their strategies for becoming million dollar agents.

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Betty Ockerlander

Welcome to The Black & White Interviews, a Josh Phegan initiative to showcase the top agents we work within Australia, New Zealand, the UK and the USA. Our next Black & White interview series will feature Betty Ockerlander from McGrath in Epping.

  • Began her career in 1994
  • Core market Epping
  • Works with 4 associate agents, 1EA & 1 marketing admin
  • Average days on market is 22
  • 80% auction vs for sale
  • McGrath Top 3 Agent of the year plus REB Dealmakers Top 10 (2017)
  • Advice for new agents: Worry about your own numbers and not about what other people are doing.
  • Overcoming challenges: Exercise, meditate, write down any issues I may have and the answer will come.

We wanted the opportunity to showcase the top agents we get to work with and share their secrets and insights of how they have become exceptional agents in their marketplace and made their way to the top. Each month we will feature a new agent. The full-length version of these interviews will be available exclusively to Josh Phegan Members, giving you a great opportunity to learn and grow from the top agents and their strategies for becoming million dollar agents.

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Andrew McCann

Welcome to The Black & White Interviews, a Josh Phegan initiative to showcase the top agents we work within Australia, New Zealand, the UK and the USA. Our next Black & White interview series will feature Andrew McCann, Managing Director with Jellis Craig.

  • Began his career in 1999
  • Core market Armadale
  • 90% of properties going to Auction
  • Total number of sales completed in a year – 115
  • REB Top 10 agents, Finalist Agent of the Year REB
  • Advice for new agents: Play the long game, focus on habits, behaviours, energy and presentation skills and success follows.
  • Overcoming challenges: Through conversation with mentors, experience, taking myself out of the office and situation and then thinking clearly through the options. There is always a way forward…

We wanted the opportunity to showcase the top agents we get to work with and share their secrets and insights of how they have become exceptional agents in their marketplace and made their way to the top. Each month we will feature a new agent. The full-length version of these interviews will be available exclusively to Josh Phegan Members, giving you a great opportunity to learn and grow from the top agents and their strategies for becoming million dollar agents.

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Alexander Phillips

Alexander Phillips is a Principal with Phillips Pantzer Donnelley, an independent boutique brand in Sydney. In this interview he remembers how he started out in an agency’s back office and 12 years later has his own agency with 2 partners. Alex is intense and always prospecting, but also makes sure he has substantial time off twice a year to regroup.

Phillips Pantzer Donnelley always has substantial sales because they adapt to the market constantly. Alex is known for selling properties in a very short time. Alex calls their approach “compression selling” and most of their buyers come from their database. The brand’s reputation is what sells properties to clients they have a strong relationship with and they maintain those relationships actively. Phillips Pantzer Donnelley holds 18 to 20 open for inspections each Saturday with possibly 360 buyers coming through, and he follows up by calling all of them beginning the Sunday after and continuing through Monday. Taking time and not rushing through makes sure no potential buyers are lost, and Alex is on the phone all the time.

The core of his business is connecting with people he already knows. Alex’s business grows significantly every year because their team is structured, focused, and dedicated. Putting an expert team together is really the defining point between amateur and professional, because being a pro means focusing on what’s really important. The key is in getting face to face with clients and making more of the calls that count.

LSN18 Special Edition – What To Do For What’s Ahead

This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips live at LSN 2018 discussing what to do for what’s ahead. Alex talks about how his new year has already started, and how he’s progressing clients and getting people on the market sooner than the competition. They discuss lining up listings for this year and planning around elections and holidays next year. Alex notes the benefits of going on holiday with several listings in your top drawer when you get back. He also explains how fears around the upcoming election can be used as a driver to get people to make timely decisions.

Alex advises getting mentally prepared to adapt and change ahead of the market, details the kinds of calls he and his team are making and the numbers around that, and tells how agents are actually driving down fees. He ends with advice on thriving in the year ahead.

What’s Ahead For 2019

The new year is a great period where incredible agents make even more money. In my Coaching Tip this week I’ll give you a forecast of what’s ahead for 2019 with tips for navigating through these first months. The most important part is that you start thinking now about getting plenty of listings on for next year.

April will be a big month with Good Friday, Easter, Anzac day – and my birthday – all within a 9-day timeframe. You won’t be launching campaigns around auctions or opens during that period. There are also Super Saturdays ahead, and an election in March or May.

To get ahead of these slow months you’ll want to finish earlier and come back earlier. There are only 6 or 7 quality auction weekends in the first quarter of the year, and you need to write good numbers in January and February ahead of the upcoming elections.

If you don’t have momentum in January it will be 6 months before you can really get going. That’s half your year gone. Get those listings in place now and begin selling before January so you’ve got momentum through February and a good start on the year.

By planning ahead you’ll know exactly what to do to get the transactions you need to be able to write the income and get the results. There will be opportunities around expired listings, so re-sign those agency agreements and avoid losing your own listings to expires.

Don’t let yourself be swept away by market conditions you didn’t see coming. Knowing what’s ahead for 2019 will put you in a position to get the listings and get the sales from the start.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next year.

Maintain The Margin

As the market changes you have to adapt if you want to produce more income. In this month’s Growth, Leadership, and Management Tip I’ll show you how to maintain the margin that will bring in the profits you need to really grow your business.

If you look at it, a great market can actually mask poorer fees, so as the market comes off even a small drop in your percentages will put you in big trouble. This makes a great case for charging higher fees since you’ve got to get that income.

The customer will pay for results, so find out the upper echelon of what the customer is willing to pay while still feeling like they’re getting a good value. Then decide what you’re going to do around setting your fees.

I want you to have that conversation about how you price your services to make sure there’s clarity with the people inside of your business, because getting clear around pricing is the number one thing that will take you to super profits.

It’s important to understand that selling your services for less than what it costs you to provide them can lead to outcomes you don’t want. You must maintain the margin in order to produce a profit that you can then invest in your business and allow it grow.

I hope you’ve enjoyed this month’s Growth, Leadership, and Management Tip, and I look forward to seeing you here again next month.

Ep 169 – Planning For the Numbers

This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on planning for the numbers you need. Alex tells how his team uses calendars for timing and building confidence. Josh notes the importance of understanding the rhythm of your business and how your customer base works, and he describes using that understanding to plan for taking time off. And Alex explains how he gets customers to list ahead of the curve by using fear.

Alex tells how to have smarter conversations to get the vendor thinking ahead, and Josh outlines a typical 12-week timeline from listing to settlement, and details how to use your calendar to get clarity around getting your campaigns in where they need to be.