It’s motivation that makes a market fluid and commitment that completes the transaction. In this Coaching Tip, I’ll examine which events affect motivation and commitment and how understanding those influences puts you in control of the transaction.
In any transaction, there is a buyer, a seller and an agent. I’ll break down the motivations of each party and illustrate how the media, the market and opportunities to make the deal can influence their decision making.
When buyer, seller and agent motivation are all low, you experience flat periods in your career. But commitment is another element, and I’ll show you how that looks with buyers, sellers and agents. And I’ll tell you how to make your business market-proof.
The most important thing you can do to make your business seriously move is to make sure you’ve got the motivation and commitment of the buyer, the seller and you as the agent. This will consistently put you in the position to win.