Marketing With Only $100

You may not realise it, but your best marketing tool is already at your fingertips. In my Coaching Tip today I’ll tell you how I would do marketing with $100 by simply getting on the phone and speaking to people.

When you think of low-budget marketing your first ideas are probably to buy ads on Facebook or Instagram, to implement a new email template, or to print out lots of letters to put into letterboxes. But really, the phone is where you’re naturally going to be your best at an influence level.

Now, I know a lot of you don’t want to jump on the phones because you think you don’t know what to do or who to call. Even after you make a phone list you don’t want to call all of the people on the list. Then you let yourself get distracted instead of making the calls. But you have to use the phone if you’re going to build a great business.

I’ve never met anyone who’s earned $1 million in fees without booking a minimum of three appointments a day. Those appointments can be market appraisals, listing appointments, or buyer appointments, but phone calls are the best way to get there.

The real challenge is to make those phone sessions count by being super relevant to the customer. That’s why I’ll demonstrate some phone scripts for you that you can use right now to get started with open for inspection call-backs, and just listed/just sold calls.

Practice these scripts and you’ll always deliver simple, clean dialogue that’s relevant to the customer today. It’s the most potent marketing for $100, or even thousands of dollars, that you can do and it’s already in your hands.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.