How do you generate your leads, and what are your costs for each lead generated? In my Coaching Tip this week I’ll tell you how your approach to lead acquisition determines whether you’re working in the best, most cost-effective way.
You can spend thousands of dollars on lead generation websites and social media just to generate one lead. In reality, the best agents understand some easy ways to generate lots of leads, and we cover those in the 10-step process that we train.
One way to get your lead generation on fire is to remember your past clients sitting in your database. It’s about looking at the people you already know who can refer you to others that they know.
Think about people who know lots of people. Get to know business owners, restauranteurs, and others who engage with large numbers of people. Also look at demographics of people in transition, like elderly people who are downsizing, and growing families who are expanding.
There are really only around 10 customer scenarios we work with. The real secret to lead acquisition and marketing is to know where those people hang out before they need you, so you can be where you need to be when they’re ready. Limit your marketing funds and direct those funds toward generating leads.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.