Is your marketing about You or the Customer?

There are lots of ways to get your name out there, but too often agent marketing is all about the agent – how successful they are, what just happened in their career, or the SOLD sticker they just put up. In my Coaching Tip this week I’ll show you why you need to ask yourself, is your marketing about you or the customer? Are you working from your ego, or with humility?

One of the problems with social media is that it’s much too easy to amplify ideas about who you are as an agent that represent you badly out there in the marketplace. Be very aware of what you’re doing in your marketing. The focus should never be on you. The focus has to be on the consumer, because that’s how you make that connection with them.

The difference between ego and humility is where you place others in respect to yourself. You may think that positioning yourself above others separates you from the pack, but it also separates you from your customer. You need to let the customer be the hero. Center them in the picture and step yourself to the side. Tell the story about what you do for the customer by showing them a person they can relate to moving smoothly through their buying or selling process and enjoying their results.

This approach holds true whether you’re working with a homeowner or a developer. Your role is that of an information provider and a coach who will guide them through their particular scenarios. Ensure that what you’re doing at a marketing level is timeless so that even when you’re not actively promoting yourself, your market activity will show what it is that you’re doing as an agent.

Remember, the best way to connect with the consumer of the day is by getting on the phone and talking to your customers combined with plenty of face-to-faces. And always ask yourself, is your marketing about you or the customer? Solve the customer’s challenge, be their best source of information and you will become an incredible agent.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.