Too many potentially great agents are struggling. They’re stuck inside of firms that don’t have the right process and psychology to take them to their first 30 transactions. In my Growth, Leadership, and Management Tip this month I’ll tell you why growing your agents to grow your business is so important.
The faster you can take your agents from $0 to $330,000 in fees, the quicker your business will develop. Some firms do this by bringing in existing agents from other brands who are already writing those numbers, and then training them up to become that $1 million performer. But it’s not that hard to grow people to that first milestone and then get them to a position of becoming a great agent.
Growth begins with basic foundational principles like market knowledge and listing skills. Maybe any agent who joins your team needs to start out as an assistant to gain exposure to your market by doing open for inspections, being at auctions, and meeting more people more often.
You must have a career development plan in place. Systematically teach your people all the key skills and essential functions you’re going to need them to do for you. Make sure they understand the rights and responsibilities of buyers and sellers in all situations. Require that they make a minimum number of deals before becoming an agent on their own.
Growing your agents to grow your business is not hard to do. It’s all about having great systems, planning for growth, and knowing your expectations for the people who join your firm. Make sure you’ve got a learning and education process in place, and then watch for the people who take that step further to do even more training on their own.
I hope you’ve enjoyed this month’s Growth, Leadership, and Management Tip, and I look forward to seeing you here again next month.