Markets are changing rapidly, and agents haven’t adapted. As a result, clients are feeling betrayed as their properties fail to sell. In today’s Coaching Tip, I’m talking about expired listings and what you need to do when you go to sell that unsold property.
Hope is not a strategy. You need a plan, and I’ll show you what to look for in the last agent’s failed campaign so you won’t make the same mistakes they did. It’s also important to look at what did sell during the same time period and what worked for those listings.
You’ll also need to regain the trust of the customer. I’ll step you through the actions you’ll take to show your client that you can build a new campaign that will get their property sold, and quickly.
Expired listings require a plan, and I’ll outline what you should be doing with any property that doesn’t sell on auction day. It’s best to avoid having listings expire in the first place, but you can sell that property if you know what to do.