In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips talk about building your market profile, establishing differentiation and branding yourself. Discussion begins with Alexander on presentation through quality marketing, and Josh continues with knowing and addressing the basic factors that drive consumers. Alexander continues with positioning, longevity, and understanding market forces for building credibility.
Alexander explains why he uses a simple brochure rather than a lengthy multi-page piece for multimillion-dollar homes, and Josh emphasises using the marketing elements that present a property at its best.