In this High-Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips discuss off and on market sales, using off market as a tool, and best practices for making the buyer pay more. Alex says there’s a time and place for off market and offers an example from a recent client interaction. He also tells how to use an off market situation to create urgency, and illustrates points to be careful of. Alex advises making sure the vendor is actually motivated to sell and not just fishing.
Josh tells how to use forthcoming auctions as a way to control the process of going to market and a mechanism to get buyers to pay more. He also lists advantages of launching and going to market this way.