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You’ve got some great people inside of your business right now who are putting in a lot of effort but getting nowhere with their careers. In my Growth, Leadership, and Management tip this month I’ll help you see how effort is not the same as impact, and help you coach, mentor, inspire, and lead more effectively.
There are a lot of things you can do in real estate, but knowing which efforts you actually should make requires that you understand where and how you create impact. I like to work with each agent to trace and identify their success points and major lead sources. Those can include open for inspections, past market appraisals, past clients, or existing landlords. Once you know where you’re creating the greatest impact you can align your efforts to be there.
Help your agents to feel really confident around their phone skills. You want every call they make to contribute to an overall result of booking at least three appointments every day. Focusing on that goal will radically shift their careers and change everything that goes on inside of your business.
As a leader you need to see that effort is not the same as impact. Then you can clearly identify areas to strengthen, tasks to stop doing, and key numbers to watch as you help your employees grow their careers.
I hope you’ve enjoyed today’s Growth, Leadership and Management tip, and I look forward to seeing you here again next month.