One of the best tools you can use to get consumers to act is fear. In my Coaching Tip this week I’ll show you opportunities for driving buyer urgency around fear of limitation, a need to move quickly whilst there are buyers, or changes in tax legislation.
For example, elections can often facilitate changes in the property industry. Some of those changes could offer a window of opportunity for investors as well as for owners of properties those investors would want to buy – but only if they act quickly within a defined timeframe.
This is where you get on the phone and have a conversation with those people, explain the upcoming market conditions to them, and get a flurry of action happening before the election.
Fear will make people move really fast, so how do you use fear for driving buyer urgency? Remember, markets create markets. Find the opportunity in a current situation to create a market. Do that and you give people a reason to make that decision. And that’s what a great agent does.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.