Every day we have real-world interactions, but we also have digital interactions. Great agents understand the importance of digital intent, and in this week’s Coaching Tip I’ll show you how your digital systems show you what’s really happening with your customers.
I’ll clarify what can be done in the digital world beyond open for inspections, appointments and auctions. Digital systems can show you what the customer needs to do next in the real world and help them pre-search for information before you even get there.
It’s time for agents to learn how to work in a different direction from what we’ve always done before. I’ll give you some examples of new USPs that you can be using now to reach customers in a whole new way, and show them the reasons why people choose to use you.
We’re in a world now where digital intent matters. I’ll show you how to create opportunities using systems that let you see what consumers are doing in the digital environment, and help you become more powerful in the real world.