We recently opened a new position inside of the Josh Phegan Company. In my Growth, Leadership, and Management Tip this month we’re going to explore what I discovered about developing the talent bench of all the people you know who would be great working on the inside of your business.
I saw this position opening as an opportunity to test some theories and better understand how our business works. First, I wrote a list of people who’ve worked for our company and identified how we located them. It wasn’t major networking or social sites like Seek, LinkedIn, Instagram, or Facebook that connected us to our best talent. It was people I had met in my life and built a relationship with over time.
Looking at that I decided to go through my social lists and contacts list, then went to my key influencers who referred me to even more people who could be great on the inside of my business. In just one hour I had a list of 17 highly qualified candidates who would be outstanding in the new role inside of the firm.
Recruiting is an opportunity to establish a phenomenal brand by attracting the best talent. With that idea, we recorded a quality recruiting video to clearly articulate the position along with our company’s purpose, vision, and values. We then requested that candidates record a short video about who they are and why they should work for us to see who would jump barriers and follow instructions. As a result, we got a great list of potential talent.
What does your website’s career section look like? Why should amazing people choose to work with you? If you can’t articulate that, then those top people won’t join your business. So it’s critically important that you do this right. Identify your major lead sources, make your business attractive to great prospects, and get clear about developing the talent bench well before you need it.
I hope you’ve enjoyed this month’s Growth, Leadership, and Management Tip, and I look forward to seeing you here again next week.