We are now at the final video of our four part series about the most important practices you need to maintain inside of your business. In this closing video we focus on continuity.
Continuity describes the movement that begins with the customer’s purchase or other transaction with you, and follows through with the way you continue to build a relationship with them long after the deal has been signed. One of the major reasons that you don’t see continual growth is because you are not working with your past clients enough.
So how do you build continuity inside of your business? Well, to begin with, your business should never forget where you came from or the people who helped you get where you are today. Those people want and need to be a part of your business-building story. Most continuity comes from our current and past clients – in particular our past clients – and then from our referral lead sources.
One of the things that I’ve learnt is, if you stay focused about the customer and their situation, and actually care about them, then your business will grow substantially faster than anyone else’s around you.
Continuity is about being able to build relationships over time and keeping it relevant and fresh so people actually understand what you doing. If you want continuity inside of your business you’ve got to stay in front of your customer, learn how to be relevant to them, and invite them to be part of what you’re doing.
I really hope that you have enjoyed all of our coaching videos this year. We just want to say thank you so much for all of your support. Until next year, we hope you have a great holiday season and look forward to seeing you in 2013.