When incoming revenue isn’t going to cover costs, it’s really important that you cuddle your people. I’ll explain what I mean by that in this month’s Growth, Leadership, and Management Tip, and show you why your company culture is a massive part of the game, especially in a rapidly changing market.
Cuddling your people is about understanding what it is that they want to achieve personally and then driving them to do the work to get there. I’ll illustrate how to go about helping a team member identify and set new goals, and then remind her of what she’s working for going forward.
If you help your people get clear around what they’re after they’ll change their behaviors to make it happen. What that means to your organisational culture is that you may have to tighten the belt a bit, but in areas that aren’t so obvious. Cut away the things that aren’t necessary and focus on the basics: routines, numbers, and appointments.
Ultimately your goal is to trade through with your existing team intact. Have a little cultural meeting to start each day with clarity of direction. What are we doing today, who are we chasing, and how will we breed good energy. Remember, it’s getting in front of customers that wins new business. It’s up to you as CEO (Chief Energy Officer) to make sure your company culture maintains and builds that energy in your people.
I hope you’ve enjoyed this month’s Growth, Leadership, and Management Tip, and I look forward to seeing you here again next month.