You may have a clear vision for the future of your business, but your people may not have that same vision. If you took your team to climb Everest would you make it to the top?
Vision is made up of 3 components: purpose, mission and values. Purpose is beyond money and profit. It is defined by the outcome of what you do. In real estate purpose is about helping people grow and progress throughout their lives. And purpose is never achieved, it is perpetuated through every new person you encounter.
Mission is measurable and it’s a long-term pursuit. It can be based on numbers for sales, properties, employees, profit, and expansion. You can monitor those numbers in terms of weeks and months, but your vision needs to be projected to where you want those numbers to be after 5 years and beyond.
Your values form the foundation for your business and you maintain that through communication and consistent reinforcement of rules. My own foundational values are these:
1. We perform at our best in everything that we do
2. We believe in people and their dreams
3. We innovate and constantly improve
4. We renew our energy
5. We work free of time and space
These are the values that I make sure my people know and remember from day one. All hiring, firing and performance evaluation is based upon these values.
Like an Everest mission, your business success is based upon your purpose, mission, and values. As a leader you must set the example you want your team to follow. Be clear about your vision and stay the course so your people know where they are now and where they’re going inside of your business, and keep everyone working together as a team toward a common goal.
I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.