If today’s real estate consumer could press a button and not have to deal with an agent, they would. My Coaching Tip this week is about how to master client communications that will make the process really easy for the client.
A lot of clients are astute about the market, so when they see what they like they want to make an offer right away. Often they have a sense of urgency around a job relocation, or maybe they’ve just sold their house, or maybe this property is close to a school.
How you communicate with your vendor is important in making sure they’re ready to sell when the opportunity arises. You never want them to worry about what’s going on inside of their campaign. Have daily conversations with them around new listings and properties sold since your vendors listed theirs. Current listings and new competition can really impact your clients’ expectations.
If there are no offers there can be no decision. It’s important that your clients see that you’re doing the work to bring in the offers, and that the marketing is working. Be sure to maintain open, fluid client communications from day one of the campaign. As market dynamics change, you want your clients’ responses and expectations to change with them.
In your communications there’s a difference between helping people understand what is being said and saying it in a way that they can accept it. Your part is to learn to deliver that information in a way that is impactful and powerful.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.