Today we’re going to speak about something called the moments that matter. In business there are a few moments that matter and will make a huge amount of difference to your success. These moments are generally around prospecticg and the way offers are presented. One of the first moments that matter for me is your […]
Category Archives: Sales Person
When should you hire an assistant?
Over the last few weeks we’ve had a number of people that have been speaking to us about how to work with an assistant. In most businesses you need to write around $300,000 in gross commissions before it becomes financially viable to hire an assistant. A lot of people ask me “What do you get […]
Why the real estate hour glass is critically important
There are effectively six key database categories that you’ll work: Buyers Potential sellers Market appraisals Current clients Past clients Referrals If you think about your database, it’s effectively a little bit like an hourglass in its shape. You’re always going to have a lot of buyers that you funnel through your system, and you sort […]
Numbers you can’t hide from
This week we are going to talk to you about Hard Key Performance Indicators (KPIs). Hard KPIs are significantly more important than the Soft KPIs we discussed last time. These are the numbers you can’t hide from. The Hard KPIs in your real estate career are your foundation: Total number of listings, the number of […]
Knowing the most important numbers to measure and why
What should we measure and why should we measure it? It is important for you to know the core numbers that are critically important to your success. Your Soft Key Performance Indicators (KPI) are definitive elements, such as the number of call sessions that you do per day. Most agents we work with aim to […]
You’ve got to be ready, set, go.
This is the kind of mindset as we move into January that will really make all of the activity happen. Prospecting in January is one of the best things you can do on the inside of your business as there are a lot of people who love speaking to real estate agents at this time […]
Thank you
Thank you for your continued support and look forward to working with you in the New Year! All the best from the Josh Phegan Company
Continuity – The most important practices inside of any business
We are now at the final video of our four part series about the most important practices you need to maintain inside of your business. In this closing video we focus on continuity. Continuity describes the movement that begins with the customer’s purchase or other transaction with you, and follows through with the way you […]
How to ask the right questions and think from the customers perspective
In most businesses, the place where agents lose most of their clients, from a marketing point of view, is between engagement and conversion. The reason this happens is that they stop asking questions and stop thinking from the customer’s perspective. A great example of this occurs when agents give potential clients an idea of what […]
Understanding engagement and how it really works
It’s important you understand how engagement really works. What I’ve learnt in marketing is that if you’re the first in the inbox, the first in the voice mail, first in the letter box and the first in the meeting, you’ve got the opportunity to steal the attention of your customer and the attention is one […]