You can’t sell if your client can’t buy, so one of your most important steps in any transaction is buyer qualification. This needs to happen early in the game so you don’t waste time and resources on a dead-end pursuit. If you’re driven, you may meet 300+ potential buyers in a weekend of open for […]
Category Archives: Sales Person
Your Number One Lead Source
Open for inspections are a great way to meet new prospects and keep in touch with current clients. It’s important not to let your presentations falter during the rush of a busy Saturday. One quality showing of a property is far more effective than several poor ones. When deciding which clients to invite to an […]
Make Mobile Technology Work for You
Mobile technology has added a whole new dimension to your ability to do business effectively, but it also introduces the problem of distractions. Besides incoming phone calls, we also receive constant alerts for incoming SMS, email, and social media messages. Within this barrage of messages is important information you need to know, but the distraction […]
The Power of Routine
If you really want to be successful in your business, you have to be consistent. And the best way to maintain consistency is to set a routine and follow it. That’s the way the best agents stay on track. Your routine will be built on an understanding of how your market flows throughout the year, […]
Why You Need to Automate Your Marketing
One of the most important topics for your real estate business is how to utilise the categories in your database for effective automated marketing. This entails targeted, scheduled marketing campaigns to buyers, potential sellers, market appraisals, past clients and key referrers. No matter what the market is doing, you always need to be marketing. Automating […]
The Pitch
What it takes to be a great lister in real estate is the ability to focus on your client’s needs and fears, and to resolve those issues for them. You address these concerns during your listing presentation, and you take as much or as little time as is necessary to do so. Your most important […]
What Clients Really Want
As real estate agents we are professionals at knowing where a customer plans to move, when they need to be there, and how to make that happen. However, we rarely get at the true core of the process. Basically we provide a solution for finding places for people to live. To be really effective, though, […]
Tactical Processes for Building Your Profile
In real estate, you need to build a great profile. To do this, you must recognize that your profile is measured by the size of your network, and your network determines your net worth as an agent. Your network is not just about numbers, though – it’s about the quality of the relationships you have […]
Expanding Your Business Processes
When you begin to understand your business processes more completely, you can realize much greater success in the way you execute them. This is what our Coaching Tips email series is all about. You know your database is central to doing business, but you may not be as actively engaged with it as you could […]
Starting Strong In 2014
Gaining momentum in your business is your primary goal as you begin the new year. Already 2014 is shaping up to be a great year for market offerings and buyer interest. One of the best ways for you to start the year off right is by learning how to make the most of your open […]