Seth Godin is the author of a series of sharp, relevant marketing books. One of his philosophies is, “What are you shipping?” His point is that you may know the mechanics of marketing inside out. But what are you effectively doing with your resources and capabilities? Specifically, what are you sending out to all of […]
Category Archives: Sales Person
Just Starting- What To Do
Every real estate agent has been a beginner. This Coaching Tip is especially for you if you are just starting out in the business, and it’s a great review for seasoned agents as well. Following are ten tips to get you going in the right direction and build a foundation for doing business that will […]
Fee Defence
Setting your fee is one of your most basic decisions for your business, and is often the hardest. This task is complicated further when your competition includes fee discounters. Clients will often ask you why you charge more than another agent they have spoken with. You need to be clear about why you charge the […]
Momentum with Open for Inspections
You might be thinking that January and February can be slower months for your business because of the holidays and business will pick up after that, but this is actually the best time to set the pace for the rest of the year. If you look at what is actually happening in the marketplace, January, […]
Momentum Through Call Sessions
There’s no question that call sessions are the most significant technique for building momentum and driving your business to success. So why do so many agents avoid prospecting by phone? The truth is, whether you make those calls enthusiastically or hardly make them at all begins with how you think about the process, and that […]
Resetting for a New Year
Before you can take your business to the next level you have to know exactly where you are now and what needs to happen next. You gain this knowledge by tracking your numbers and then using them to project on the future. But you have to start where you are and learn about your current […]
What Would It Be Like To Be Your Customer?
Today let’s get a new perspective on the way you do business by thinking about what it’s like to be your customer. You already know how you go about your daily routine and what that’s like for you. How does your average client experience your brand? Your marketing approach represents you, and determines how your […]
Using All You’ve Got
Many agents feel that the people they know in their personal life should not be integrated into their business life. If you also think that is true then it’s time for a different perspective, because everybody you know needs to be in your database. If you think about it, all of the people you know […]
Getting Ready For 2015
It’s 2015, the beginning of a new year. Time to get focused on the things you can do now to make the rest of the year productive. And one of the best ways you can start your year is to plan for all of your holidays. Odd as that may sound, the truth is that […]
Getting Over Fear, Doubt, Uncertainty and Financial Pressure
In your daily business you will encounter many distractions that threaten to put you off track. The worst of these are based in fear, doubt, uncertainty and financial pressure. The good news is, all of that is completely under your control. Taking control of distractions does not mean you will never face them, but that […]