Don’t Copy What They’re Doing

Rather than worrying about competitors, a great real estate agent is focused on ensuring a winning customer experience. Today my Coaching Tip will reinforce that you don’t copy what they’re doing at that other agency. Instead, decide exactly what it is you need to do for your customer. If you really want to win in […]

What’s the Job You Get Done?

As your business scales you’re in danger of treating your customer experience like a transaction. In my Coaching Tip today I want you to ask yourself, what’s the job you get done? I’ll show you the warning signs that you might not be effectively dealing with your clients’ human issues during the course of selling […]

Keep It Simple

Instead of getting distracted over what you think you’re supposed to do, let’s get clear about what you actually should do deliver the results your client needs. In my Coaching Tip today I’ll show you how to keep it simple to get more results for more customers. Too many agents today are looking too hard […]

How Do You Charge Higher Fees?

Great real estate agents are worth the fees they charge because they provide greater value to their customers. In my Coaching Tip today I’ll explain how to identify and solve pain points for the client, and answer the question, How do you charge higher fees? In the new market conditions, we’re entering now, properties aren’t […]

Understanding What the Customer Wants

Being a great agent isn’t just about selling the house. Today my Coaching Tip is all about understanding what the customer wants, because you need to alleviate the challenges the customer is facing and do the job the customer is actually trying to get done. Let me give you an example from a recent listing […]

Setting Yourself Up For 2018

You will write more fees this year than ever before if you set your intentions right from the start. That’s why I’m talking to you in my Coaching Tip today about the importance of setting yourself up for 2018 with the right mindset and the right routines from the start. How you navigate new market […]

The Do and Don’t Do list

There are good solid foundational principles that we follow, but some old school practices just don’t work anymore. The world has changed over the past 10 years and agents need to change with it. In my Coaching Tip this week I’m going to give you the Do and Don’t Do List for finding your best […]