This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on primary and secondary markets and expanding the size of your market when volume shrinks. Josh notes that agents have to decide how they want to grow, and he outlines the characteristics of primary and secondary markets. Alexander continues with things you can do to be able to go after more markets more often, the importance of getting branding right, and being knowledgeable when you do a listing presentation.
Josh shares the secret to becoming an agent of all markets, how that positioning gives you more advantages and flexibility than specialisation does, and he advises growing your market share so that no matter what happens you can always write the numbers you need.