In this High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss your three most important numbers for being competitive whilst maintaining your fees. Alex returns to the fundamentals of real estate and points to the most controllable numbers for you to spend time on. He uses some of his recent sales to illustrate how to evaluate your marketplace potential, and Josh adds the necessity of being able to surf the waves of the changes we’re navigating in this new market. He also talks about performance-based “kicker” fees to gain a bit more income from each transaction.
Josh reinforces the expectation that charging what you’re worth and being worth what you charge, plus generating better quality lead sources, can turn a business quickly. You need to work out what’s right for you inside of your market and play your best position.