There are branding campaigns and there are conversion campaigns. In my Coaching Tip this week we’re going to look at conversion – working out what works. This is where all the action really happens.
I’ll introduce you to two elements of conversion campaigns. First, think about the people who come to your open for inspections. You’re probably missing out on leads from those opens, so I’ll show you the measurements you need to be taking from your callbacks.
Next, I’ll show you how to measure the results that the campaign has achieved, including numbers and types of appointments you’ve booked. We’ll then talk about conversions to BAPs, MAPs and LAPs, and how you can double your business with those conversions.
It’s down to knowing what your existing numbers are and learning what to measure so you can make the changes necessary to adjust. I’ll show you the two key places to take those measurements, and how to go around the conversion campaign in selling the property.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.