If you’re one of those people who hate systems, my Growth, Leadership, and Management Tip this month will turn you into a systems junkie. I’m going to step you through the four basic systems for scaling your business and explain why you need them.
A system is a way of doing something that produces the same result over and over again and reducing variance in the end result. The four basic systems I recommend are forms, checklists, visuals and dialogues.
Using forms helps you ask the right questions to collect all the information you need in the right order during a buyer inquiry call, market appraisal booking, filling out an agency agreement and setting the marketing schedule on a property.
After forms, you need checklists to prevent critical incidents from occurring, like turning up at an open home without the key. Having a checklist for every procedure, indexed and available on your mobile phone, assures that nothing important is forgotten.
Next, you need key visuals, especially for listing presentations. Visuals like case studies, brochures, and sample marketing campaigns clearly articulate 1,000 words in one picture, and immediately communicate that you are successful around what you do.
Finally, you need great dialogues, especially for prospecting. A dialogue is the most efficient way to produce a particular result. Simple dialogues let you find out where your customer is in their process and help you progress the customer to make timely decisions.
These four basic systems for scaling your business will help you to onboard new employees quickly and ensure that all your people can consistently do everything they need to accomplish for you. The more you lead the systems, the more you can scale your business.
I hope you’ve enjoyed this month’s Growth, Leadership, and Management Tip, and I look forward to seeing you here again next week.