Pitching “Why You?”

What is it that makes you unique compared to other agents? In my Coaching Tip today I’ll help you with pitching “Why You?” We’re going to find out why your customers should choose you and then learn how to tell them your story.

First, forget what everybody else is doing. You don’t want to be like them, you want to be better. And your customer wants the agent with the best ability to get their property sold for the very best price in the shortest period of time. And the listing presentation is where you show them what you can do for them that all the others can’t.

I want you to really think about what makes you great and identify what you do so well so that you can play to your strengths. It could be about your age or energy, or your years of experience. The number of transactions you’ve done or properties you’ve sold, or the people you’ve helped move. And it’s about tactics – how many potential buyers you can produce right now, referrals you can count on, and other agents working with you.

It’s what you do that makes the difference, along with your passion, energy and confidence. These are the qualities that differentiate you as you’re pitching “Why You?” Stop worrying about what everyone else is doing. Understand what makes you unique enough that customers will choose you, and then focus on improving your customers’ condition.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.