Scaling Your Assistants

A big part of running your business is identifying key issues that keep coming up and getting those under control. In my Coaching Tip today I’ll discuss working with your assistants to give them the confidence to play much bigger roles in their positions.

The point of hiring assistants is for them to do the individual things that will allow you to be a much better agent. The real challenge for you is to communicate all the things you expect from them. Everyone needs to know what’s happening in the business as it happens. The simplest way to do this is to have a shared agenda.

What that looks like is, say, every Monday you have a marketing agenda. Make that an all-day appointment inside of your diary. Start with a morning meeting to cover all the key things you need to do to stay consistent with your brand out in the marketplace. Then have a little check-in meeting with the team by phone around 2:00 or 3:00 in the afternoon. Then Tuesday do the same with maybe a stock review meeting, and likewise the rest of the week.

These agendas keep everyone on track. More importantly, they keep communication and information flowing. That communication is vital to really growing your team by building trust relationships and giving your assistants the confidence to step up, take initiative and really shine as a great team member.

Working with your assistants means making sure everyone knows what the common goal is and what your expectations are for each of them. Your confidence in them will give them confidence in themselves. And that will build a strong team.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

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