You must maintain good communication with vendors if you expect to command their trust and cooperation. In my Coaching Tip today I’ll show you why it’s so important for you to keep your vendors informed around the work you’re doing for them every step of the way, and how to do it.
You might want to blame changing market conditions and stubborn vendors for disappointing results, but it’s more likely that you simply haven’t established rapport with your owners. Everything you do after listing a property will make or break your relationship with your vendors. It all comes to the level of trust they have in you, and that’s your responsibility to establish.
Your clients need to know what’s going on with the process of selling their home. Every time you take a step forward, give them a call and let them know what’s happening. It only takes a few seconds to call them up and tell them what’s been done and what happens next, but it makes a world of difference to their confidence in you to know that you’re actively working for them. Once you’ve built that foundation they will be more likely to accept your advice when it’s time to accept an offer on their home.
It’s also good to make sure your vendors maintain perspective on the marketplace beyond their own property. Give them news on similar properties in their area, days on market, buyers viewing homes, and final sale prices, to help them set reasonable expectations. Along with frequent calls, arrange for a few face-to-face meetings at your office as well to discuss business matters without distractions.
Always bear in mind that your role as an agent is to sell properties for the best possible price in the least amount of time. Your vendor has hired you to perform an expert service for them, and they want to be able to trust your judgment and performance. Your communication with your vendors will establish that trust and demonstrate your ability to uphold your commitment to them.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.