In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips reveal the difference between agent vs. agency marketing. Alex makes important points around marketing property rather than yourself as an agent. Josh advises positioning yourself in the marketplace with quality, and Alex tells how to balance your focus between new clients and those you already know. Josh reminds that branding and positioning must be digitally and socially visible and relevant, and Alex talks about the importance of his community involvement.
Josh stresses consistency in marketing and positioning your brand based on quality of execution. He advises knowing where your clients hang out before they need you and living where you work as a contributing member of the community.