In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips cover marketing and what it looks like in the modern age. They discuss direct mail, how to use it, and where it is still relevant in a campaign. Josh details how additional mediums support your phone calls from awareness to conversion. Alexander tells how most agents stick with a pattern or copy each other rather than thinking about what their customer will benefit from.
They talk about agent marketing vs. property marketing, brand experience, consistent and professional presentation, and preparing marketing campaigns now for 2017. Alexander projects on changes in the market next year, and Josh notes ways to prepare for the first quarter.