In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips tell how to make sure you’re charging what you’re worth. Discussion begins around how to judge your worth and set your fees accordingly. Alexander cites market share, consistency and results as measurable proof of your expertise. Josh tells how differentiation leverages price, and they discuss knowing where the customer is and what they need to see. Josh describes the fee approximation close, and Alexander tells how he sets his sliding scale fee base. Josh then talks about fee defence, negotiation, and percentage vs. dollar amount.
They discuss the reality that you won’t win every customer. Alexander and Josh list some key actions you can take to secure the listing if at all possible, and points of consideration around how to address the client’s needs.