This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on getting expired listings sold. Alexander covers some reasons why a listing might not sell the first time and notes challenges around getting it sold now. Josh reinforces the importance of knowing what went wrong with the first campaign and gaining the trust of sellers who have been disappointed. They discuss ways to improve marketing by really knowing your marketplace, and presenting the property more effectively than before. Josh stresses the importance of service through regular communication and responsiveness to your clients’ situation.
Alexander describes how to handle client expectations around pricing by focusing on percentage rather than dollar amount. Josh then emphasises the need to reassure client confidence by demonstrating effort, integrity and results.