In the current market client expectations for pricing are high, but there is more demand than stock. This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips discussing how best to advise clients around pricing. With buyers wanting to pay less and vendors wanting to sell for more, you must provide realistic pricing guidance from the start. This begins with knowing where your client is in their process – are they hesitant, weighing their options, or ready to go?
Are they making emotional decisions, or do they need a certain price point to finance something other than another property? To help them make good decisions you must understand their situation and balance that with the realities of the market. Josh and Alexander outline information you must know and where to get it, what to present to clients, and how to effectively advise them.